The Desert
Perfectly Experienced
About the DRCA
Serving the Valley Since 1989
Since 1989, the DRCA has been partnering with local business leaders in the community to promote the growth of the Coachella Valley. Monthly events, relationship building and tourism education are the foundation of the DRCA. The hospitality and tourism industry has grown tremendously in the past decade. Our concierges have been at the front of that growth.
Experts in the newest and best places to visit including must see locations and attractions throughout the desert. Two concierges are golden key members from Les Clef d’Or USA. A world-renowned hospitality association which honors extraordinary talent.
Simply put our Concierges are the finest in the valley.
“Whether this is your first trip to the desert or your fiftieth, welcome. Our concierges are here to help you find the very best of what the Coachella Valley has to offer — we can’t wait to help you make the most of your stay.”
Amber Owens
Association President
Discover the Charm
the Valley Has to Offer
This is Your insider guide to Palm Springs and the greater Coachella Valley, by the people who know it best.
Nine cities. One extraordinary valley. From world-class spa retreats and legendary dining to hidden canyon hikes and mid-century masterpieces — the Coachella Valley rewards those who know where to look.
Outdoors
Outdoor Adventures & Desert Escapes
Hike canyon trails, ride desert dunes, and watch the valley from above.
Explore →
Culture
Arts & Culture
Museums, midcentury architecture, and the valley’s creative soul.
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After Dark
Nightlife
Downtown lounges after sundown.
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Wellness
Spa & Wellness
Mineral springs, desert silence, and world-class treatments.
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your desert playbook
The Guide Only
Locals Know
Curated by our network of professional concierges, hospitality insiders, and desert locals who’ve spent years learning what makes the Coachella Valley extraordinary.
Mid-Century Modern
Architecture tours, Kaufmann House & the Modernism Week circuit.
Best Special Occasion Spots
Romantic dinners, milestone celebrations venues across the valley.
Cocktail Culture
Rooftop bars, poolside lounges & the cocktails worth the trip alone.
Spa Day Itineraries
The valley’s finest mineral springs, wellness retreats & day-spa escapes.
Our Insider Picks
Right Now
Desert Surf Club
The valley’s most unexpected thrill — world-class surf waves rising from the desert floor.
OUTDOOR
Tahquitz Canyon Trail
A sacred Agua Caliente tribal land hike with a 60-foot waterfall that most visitors never find.
ICONIC EXPERIENCE
Palm Springs Aerial Tramway
World’s largest rotating tramcar ascends 8,516 ft from desert floor to pine-forested peaks.
Desert Life,
Season by Season
Fall Revival — Oct – Dec
The valley wakes back up. Snowbirds return, restaurants reopen, and that golden October light hits the mountains at an angle that makes everything look like a painting.
- OCT 15-18TH | Modernism Week - For architecture, real estate, design, and lifestyle enthusiasts, this is arguably the fall’s most distinctive event. Modernism Week celebrates Palm Springs’ midcentury-modern legacy.
- NOV 12TH-15TH | La Quinta Art Celebration at the park and shop original art alongside food and drinks. Enjoy a wonderful artful afternoon
- NOV 6TH-8TH Greater Palm Springs Pride | Palm Springs Pride celebrates its 40th anniversary in 2026. The multi-day celebration traditionally brings together parades, street-fair energy, live entertainment and self-expression.
- NOV 20TH-22TH | Hot Air Balloon Festival & Food Truck Fiesta